What it feels liketo be aTETR student.
Your marketing gets students in the door. I design everything they feel once they are inside.
TETR does not have a campus. It has the world.
Seven countries. A different business built in each one. My job is to design what students feel across those four years, and build TETR's brand while doing it.
That feeling is currently no one's job. I want to be the person who designs it on purpose. Here are the moments I would build, and what each one is worth to you.
Problems I noticed.
Current students post the same things. Three stand out, and every idea here answers one.
Every four months, friendships and routine start over, wins go unmarked, and nothing carries from one city to the next.
Answered by the Campus Bell and the Tetr Passport.
TETR is new, so parents want proof it works before they commit.
Answered by Tetr Times, TETR 22U22, and the Founders Olympics.
TETR is only a few years old, so brand trust and reputation are still being built.
Answered by the Founders Audition.
The Founders Audition
Problem. TETR's admission process is a form, the Tetr Trial, and an interview, all done in private. Thousands apply each year, but none of it spreads the brand or builds trust.
Solution. Add one more step to that process, the Founders Audition. A six-hour challenge in your home city where teams build a real product, sell it, and post the video with #FoundersAudition.
First Sales Wall · live
The Campus Bell
Problem. First sales happen quietly and disappear. Nothing marks the moment.
Solution. A bell in every campus lobby. Ring it on your first paying customer, and your name, country, and amount go up on the wall.
The Tetr Passport
Problem. TETR has no campus, so it has no object that carries its name.
Solution. A TETR passport, given on day one and stamped at every milestone across all seven cities. A keepsake students carry to the airport, not an official document.
magazine
Tetr Times and TETR 22U22
Problem. Between admission and graduation, parents have nothing solid that proves TETR works.
Solution. Two publications. Tetr Times, a student-made newspaper on their ventures and cities, and TETR 22U22, an annual magazine the college publishes ranking the 22 best founders under 22.
The Founders Olympics
Problem. TETR is new and has no way to stand beside the names parents already trust.
Solution. A founder competition TETR hosts and invites the world's top business schools into. Investor judges, prize money, one stage.
The alumni become the admissions team.
Design the four years well, and graduation is just the start. A thousand alumni who say "I went to TETR" and mean something by it. That is word of mouth that grows on its own and costs you nothing.
My experience so far.
I was Director of Communications and Collaborations at Madras Art Weekend, did Brand Development at Founders Connect, and before that, Viral and Exclusive Connect.
As part of the 4th edition of Madras Art Weekend, ten thousand visitors and fifteen galleries from across India, with the whole city opening up to art, design, and culture through exhibits, panel talks, performances, showcases, and workshops.
- The Collector's Home tour
- Spotlight on the South, the yearly programme with The Hindu promoting emerging artists
- Brigade Group x Namrata Joshipura x Madras Art Weekend
- Madras Art Salon with the British Deputy High Commission
- Hosting names like Vishwanathan Anand
- Concerts with Zaeden and King
- Curating founders meetups at Founders Connect
I design how it feels to be here.
I am not here to run your marketing or admissions. Those already work. I work on what a student feels after they arrive, the part that makes them stay. It is what I have done for years inside art weekends, salons, and founder rooms.
What I want: a chance to design TETR's student experience and brand from the inside, starting with cohort one. Give me that, and I will help build a college students belong to.